What is Routinery?

A story that began with a simple desire: to feel better each day.

It doesn’t take much to throw off your whole day. You wake up late, miss a meeting, procrastinate on your to-dos—and before you know it, everything feels out of control. When those days start stacking up, it can feel like life is slipping through your fingers. That’s exactly where Routinery began.

The Day Everything Felt Too Heavy

One day, Routinery’s founder, Ian, hit a wall. His energy was gone. His motivation was shot. His mood was low. But in that moment, he made a small choice:

“Just do one thing today to feel a little better.”

So he wrote out a simple routine on a sticky note: Brush teeth. Take a shower. Stretch. Go for a walk. He broke the day into doable steps, set a timer, and followed through. And surprisingly, the day felt... manageable. That was the start of Routinery.

That’s When Routines Started to Matter

“You do not rise to the level of your goals. You fall to the level of your systems.” — James Clear, Atomic Habits

Why do routines matter? Because they take willpower out of the equation. When you’ve set up a routine in advance, you don’t waste energy deciding what to do next. You’re not stuck in analysis. You just move. You don’t need a complicated plan. You just need a rhythm that works. And often, it’s the smallest actions that make the biggest difference: A glass of water. An open window. A freshly made bed.

When Routine Saves You

Routines shine brightest when everything else falls apart. When you feel sluggish and unmotivated, your body still follows the routine: You open the window, get out of bed, pour a glass of water, and see your tidy room keeping you grounded. Those small habits are like anchors. They stop you from sinking deeper.

Why We Built It Differently

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” — Aristotle

We wanted more people to feel what a strong routine can actually do. Planning isn’t enough—you need to feel it in motion. Our goal wasn’t to track habits. It was to make change actually happen.

Where most productivity apps give you lists to check off, Routinery takes a different route: You organize your steps, set a timer, and get guided through the flow. It’s not about remembering to do something—it’s about actually doing it.

What Routinery Helps You Do

Routinery isn’t a digital to-do list. It’s a tool designed to help you act. At the heart of it is the Routine Timer.

You build a flow of small tasks. The timer walks you through each step. Instead of stopping to decide what’s next, you follow the rhythm. This creates momentum and focus, naturally.

The timer keeps the pace. Soft voice prompts guide you from one task to the next. It syncs with Apple Watch and iPad for visual support—helping you stay on track without distractions from your phone. At the end of each routine, you can leave a short journal note.

Every completed task gives you a boost— More confidence. More clarity. More trust in yourself. This isn’t about tracking your day. It’s about living it. Routinery helps you plan, act, and reflect— a full cycle of behavior designed to make your everyday better.

What We’ve Believed From Day One

Since the beginning, Routinery has stood on one belief:

Change doesn’t come from motivation—it comes from your environment.

This shapes everything: From the interface that lets you start immediately, to the way the app supports you mid-routine, to the feedback loop that ends each session with compassion.

What It Feels Like to Use Routinery

People in over 200 countries use Routinery every day. But the thing we’re proudest of is this: “This app changed my life.”

It resonates especially with people who struggle to start—like those with ADHD. Planning is hard. Following through is harder. Routinery offers structure, urgency, and momentum. Its time-guided format helps you focus and get unstuck.

Step by step, you rebuild your sense of control. Here’s what users tell us:

“When I open Routinery, it’s like my brain remembers what to do.”
“I used to float through my day. Now I have structure.”
“Even when I feel low, I know I can start—just by pressing play.”

Routinery doesn’t fix your life overnight. But it gives you something to hold onto. That’s why so many people say Routinery isn’t just an app— it’s emotional support.

We’re Just Getting Started

We’re building even more ways to support your routine: AI-powered recommendations, smart device integrations, desktop support.

Because the easier it is to start, the more consistent your change becomes. Technology should help us grow. That’s our only goal.

If you’re ready to feel better,
Routinery is here to help you begin.